about

Hugh McCormick is a multi-disciplinary graphic designer, creative director, and founder of the Hugh McCormick Design Company (just to beat the hell out of the obvious). He specializes in brand identity systems, packaging, apparel, murals and spacial design.

Born and raised in Baltimore, McCormick moved to Maine to cut his teeth taking on freelance design work while earning a BFA from the Maine College of Art & Design. In 2016, he moved into his first studio in downtown Portland where he became a staple in the Portland creative community; designing branding, various packaging, murals and pieces of apparel for clients of all shapes and sizes.

McCormick is known for his ambitious and oft-times relentless work ethic and attention to detail. What began with foundations in simple branding and packaging work for Maine’s emerging craft beer and cannabis industries has evolved into creating immersive brand experiences. From spacial design to innovative creative direction, he now provides unflinching work for brands across the country and internationally, consistently followed by national recognition.

In 2022, McCormick migrated out west to set up shop in Colorado, moonlighting as a contract cowboy and working within the western and rodeo world.

McCormick continues to branch out to other inspiration-driven clients who seek to create unapologetic brands full of detail oriented consideration backed by compelling reasoning.

Hugh is currently posted up in Basalt, Colorado

  • Bachelor of Fine Arts from Maine College of Art & Design

  • AIGA Member since 2018

  • Logolounge Member since 2019

  • Craft Beer Marketing Awards Judge since 2020

Press

Awards

  • AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - RANCHLANDS SUMMER APPAREL LINE

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - LOS HERMANOS LOGO & BRANDING

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - MAINE SURFERS UNION MSU COLD BREW PACKAGING

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - TOASTIES GOURMET TRAILER WRAP

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - USL TO PORTLAND STICKER SET

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - FISH & BONE DELIVERY VAN WRAP

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - WANDBY LANDING WEBSITE

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - BATTERY STEEL BREWING FLUME TAP HANDLE

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - PORTLAND DOWNTOWN BROWN STREET MURAL

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - BARBER BROTHERS LOGO & BRAND IDENTITY

    AMERICAN GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CLIFF’S BARBER SHOP HAND-PAINTED INTERIOR SIGNAGE

    AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - GATHER RESTAURANT REBRAND

    AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - HIGH MIND EXOTICS BRANDING

    AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - KENNEDY PARK FOOTBALL CLUB

    AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - NORTHERN HERITAGE LOGO + BRANDING

    AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - ROOTING PIG CHARCUTERIE BAR LOGO & BRANDING

    AMERICAN GRAPHIC DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - VOYAGE CANNABIS COMPANY BRANDING CONCEPT

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - SUR LIE SPACE REDESIGN & MURALS

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - ARCHIE’S STRIKE & SPARE BRANDING

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - MAINELY BURGER’S FOOD TRUCK REDESIGN

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY -YAYA BREWING THE DEPARTED AMBER ALE LABEL

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - GYPSY BELT COMPANY LOGO

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - HIKER TRASH CANNABIS COMPANY FLOWER PACKAGING

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - GEORGE’S NORTH SHORE ROAST BEEF BRANDING

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - CHAVAL TO-GO COCKTAIL AND EGGNOG BOTTLES

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - C. JONE’S & COMPANY BUILDERS BRANDING

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS BRANDING

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY NARRATIVE PILOT SERIES LABELS

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - BATSON RIVER BREWING & DISTILLING BANDANAS

    AMERICAN GRAPHIC DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY LAGER LABEL

    AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - CANOPY BY HILTON INTRODUCTION BOX

    AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - DARK HARBOR TATTOO SOCIETY LOGO

    AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY BENNU BLACK IPA LABEL

    AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - FINE BALANCE BREWING BEER LABEL SYSTEM

    AMERICAN GRAPHIC DESIGN AWARD - 2020 - GRAPHIC DESIGN USA, NEW YORK CITY - HARBOR CANNABIS COMPANY BRANDING

  • • PLATINUM ”CRUSHIE” AWARD - 2022 CRAFT BEER MARKETING AWARDS - BEST BREWERY REBRAND - BATTERY STEELE

    • GOLD “CRUSHIE” AWARD - 2021 - CRAFT BEER MARKETING AWARDS - BEST BREWERY REBRAND - AUSTIN STREET

    • GOLD “CRUSHIE” AWARD - 2021 CRAFT BEER MARKETING AWARDS- MOST CREATIVE SIGNAGE, POS & BREWERY ACCESSORIES - BATSON RIVER BREWING & DISTILLING MURAL

  • AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - UGLY DUCKLING TO GO BEVERAGE PACKAGING

    AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - ROOTING PIG CHARCUTERIE BAR LOGO & BRANDING

    AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - LITTY BITTYS EDIBLE PACKAGING

    AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - HA! SKATEBOARDS LOGO & BRANDING

    AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY -GATHER RESTAURANT REBRAND

    AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - GOLDEN NUGGET CANNABIS COMPANY FLOWER PACKAGING

    AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - DYNAMICS FITNESS EXTERIOR MURAL

    AMERICAN PACKAGING DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CLIFF’S BARBER SHOP DECORATIVE HAND PAINTED SIGNS

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - YAYA BREWING THE DEPARTED AMBER ALE LABEL

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY ANTON VIENNA LAGER LABEL

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY LAGER LABEL

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - CLUBHOUSE STL BRANDING & SIGNAGE

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - STIGMA + PISTIL CANNABIS COMPANY FLOWER PACKAGING

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - VOYAGE CANNABIS DELIVERY SHOPPING BAG CONCEPT

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS COMPANY LOGO & BRANDING

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS COMPANY FLOWER PACKAGING

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - BUCK STOP GENERAL STORE BRANDING & SIGNAGE

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - BATSON RIVER BREWING & DISTILLING PIZZA BOX

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - BATTERY STEEL BREWING BEER LABEL SYSTEM REFRESH

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - HALLET CANVAS AND SAILS LOGO REBRAND CONCEPT

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - KIT BREWING ON YOUR MARK GOLDEN ALE LABEL

    AMERICAN PACKAGING DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - BATSON RIVER BREWING & DISTILLING AMADO AGAVE SPIRIT LABEL

    TOP 3 PERFORMANCES NATIONWIDE 2021 - AMERICAN PACKAGING DESIGN AWARDS - GRAPHIC DESIGN USA, NEW YORK CITY

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - CANOPY BY HILTON INTRODUCTION BOX

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - YAYA BREWING FLUFFY PUFFY SUNSHINE IPA LABEL

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - CORPORAL CANNABIS FLOWER PACKAGING

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWEY MARQUEE MOON PALE ALE LABEL

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - B’S TREES CANNABIS PACKAGING

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - BATSON RIVER BREWING & DISTILLING BEER LABEL SYSTEM

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - HIBAR SUPERFOOD BAR LABELS

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - MAIN STREET BARBER SHOP IDENTITY AND SIGNAGE

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY BOMBTRACK DOUBLE IPA LABEL

    AMERICAN PACKAGING DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - YAYA BREWING ANGEL IPA LABEL

  • GOLD BRODERSON AWARD - 2019 - MAINE AD + DESIGN, PORTLAND, MAINE - PACKAGING - OFFSET DOUBLE IPA LABEL

    SILVER BRODERSON AWARD - 2021 - MAINE AD + DESIGN, PORTLAND, MAINE - OUTDOOR ADVERTISING - BATSON RIVER PORTLAND MURAL

    BRONZE BRODERSON AWARD - 2019 - MAINE AD + DESIGN, PORTLAND, MAINE - “PITCHED BUT DITCHED” - MONEYCAT FRIED CHICKEN & DONUTS

    BRONZE BRODERSON AWARD - 2019 - MAINE AD + DESIGN, PORTLAND, MAINE - “CORPORATE OR BRAND IDENTITY” - BATSON RIVER BREWING & DISTILLING

  • AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - DYNAMICS FITNESS INTERIOR MURALS

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CORPORAL CANNABIS FLOWER PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - REWORKRX BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - GOLDEN NUGGET CANNABIS BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - HIGH MIND EXOTICS FLOWER PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CURED CANNABIS EDIBLES PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS FLOWER PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - LITTY BITTY’S EDIBLES PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - CURED CANNABIS COMPANY EDIBLE PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - DYNAMICS FITNESS EXTERIOR MURAL

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - SERENDIPITY STUDIOS LOGO + BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - REWORK RX LOGO + BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - HIGH MIND EXOTICS LOGO + BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - AUSTIN STREET BREWERY COVID SIGNAGE

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2022 - GRAPHIC DESIGN USA, NEW YORK CITY - STIGMA + PISTIL CANNABIS LOGO + BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - HIBAR SUPERFOOD BAR PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - B’S TREES CANNABIS PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - HARBOR CANNABIS COMPANY BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2021 - GRAPHIC DESIGN USA, NEW YORK CITY - CORPORAL CANNABIS LOGO + PACKAGING

  • AMERICAN CANNABIS GRAPHIC DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - MAINE CANNABIS BUILDERS BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - LITTY BITTY’S EDIBLES PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CURED CANNABIS EDIBLE PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - CORPORAL CANNABIS FLOWER PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - GREENLIFE CANNABIS FLOWER PACKAGING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - STIGMA + PISTIL CANNABIS BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - HIGH MIND EXOTICS BRANDING

    AMERICAN HEALTH + WELLNESS DESIGN AWARD - 2023 - GRAPHIC DESIGN USA, NEW YORK CITY - FLYING FISH CANNABIS CO. FLOWER PACKAGING

Testimonials

Hugh is fiercely talented. I’m able to give guidelines on what I am looking for and he hits it right on the head. It’s an incredible thing to be able to do that—tell someone what you’re looking for and have them get it so completely. Working with Hugh has made my brand cohesive, from the way the barbers look to the logo to the sign to the business cards to the feel of the shop. He has pulled all of the pieces together and made it uniform and comprehensive. He’s also larger than life, and has great passion for what he does. There is incredible value in what Hugh brings to the table.

- Ed Beckett // Owner // Main Street Barber Shop

Working with HMDC was an experience to be certain. I feel like our overall project was relatively small (I wanted to work with him to create a secondary sub-brand for Bissell Brothers' second location in Milo) and I wanted to come up with a way to stylishly showcase the town's namesake 3 rivers in the design. Hugh totally immersed himself in the project, live-proofing numerous concepts and versions, making it super easy for me to find the right direction for the company. Hugh is a digital design professional, meaning that work moves fast and you can see each step of the process- he handles files extremely well and is very responsive to email and text. We also worked with Hugh on-site to paint several instances of his design; he brings immense energy and enthusiasm to everything he's a part of, and our experience was no different. I was honored that we were chosen to be part of his web series.I recommend HMDC for anyone seeking in-depth design services with a very enthusiastic professional.

- Peter Jensen Bissell // Owner // Bissell Brothers // Highroller Lobster Company

Hugh's design is very much like his personality, fun, energetic, innovative and spontaneous. Being able to create a brand that not only speaks to your product but also the personalities of the people behind it pushes the identity to a personal and character driven level. Also, I want to work with people I like and who are as excited about my brand as I am, that's Hugh in a nutshell.

- Nicole Wolf // Photographer

I knew that getting branding right is extremely important, and that’s why we chose to work with Hugh. He is focused on making things look good, and creating cohesion across every design element. Working with Hugh was super easy; we are very satisfied. I gave him some general guidelines around what we wanted, and he ran with it. People have responded overwhelmingly to the brand he’s developed. It was an easy process, the product is great, and I’d 100% work with him again.

- Nikki Carr Flannery / Owner // Hippie Cow Beef // CF Cattle Co

If you’re building a brand, the bullet points are the bricks. That’s the easy part. Your story—the part that moves people—is the mortar. Hugh understands that inspiration comes from your story, and you find a story by connecting and by listening. Hugh understands all of this. It is his superpower. Hugh starts your project as a fan. He connects with you, your company and your work on a human level. He connects with your story. He gets inspired and figure out how to bring that inspiration to other people.

-Barry Privett // Lead Singer/Manager // Carbon Leaf (band)

Hugh’s design talents are amazing. He can develop a look and brand from scratch based on your personality and input even if you are not yourself creative. With very little direction from us he knocked it out of the park. It is exactly what we were looking for without our knowing it. Creating a brand is a pretty tall order. It’s how people connect with you and your company. What Hugh has created captures the sense of place and our company’s culture. We are grateful.

- Jason Gass // Co-Founder/Owner // Yaya Brewing Company

Hugh was great. He is very warm and excited to come up ideas with you. Our ideas were not structured, which can be frustrated, and Hugh thought that was a fun challenge. We hear it all the time, but people love everything Hugh designed for us. He is a lovely person, fun to be around, and wonderful to work with.

- Jenna Friedman // Co-owner // Baharat

Having a strong, well-realized brand is important. I felt I needed something that would stand out. Working with Hugh, we talked about the company, the business, and how my product and business has played into my own life and he incorporated all of that. He nailed who and what we are. Hugh is very talented.

- Michael Barris // Owner // B’s Tree’s Cannabis

FAQ

  • See Pricing // Timeframe section below

  • Out-of-the-box HMDC work does not come trademarked, but we offer a partnership rate with our lawyers at Drummond Wilson. HMDC clients get a special discounted rate for trademark registration and additional design protection-related services.

  • HMDC’s strengths are based in visual creativity and strategy. Marketing is the creation of strategy to make people do something while branding is meant to strategize making people feel something.

    We are firm believers that you should hire people for their strengths. Branding, visual design and strategy is ours. We have many connections with marketing teams, and if it’s marketing you require we can absolutely incorporate that into our services and let the pro’s handle it.

  • Absolutely. Love doing it.

    If you’re looking for a new kick-ass mural in your state or country, let us know!

    It’s also worth mentioning that wi-fi is a remarkable thing. The majority of our most successful and awarded projects were completed entirely remote. We have clients across the United States as well as Europe, South America, and always looking for more!

  • We keep a sharp eye on industry standards to ensure your investment is in direct correlation with your received deliverables. We love working with clients of all shapes and sizes, and our prices reflect accordingly.

  • Probably the #1 question we get asked. Best answer is to reach out and find out! Consultations are the best way to decide if your business is a good fit for HMDC and when we can plug you into the schedule.

  • Nope. When we hand over your final deliverables, they’re all yours. HMDC prices reflect the investment in the creation of design work, not the usage of it.

branding Pricing // Timeframe

Basic Logo

  • • Primary Logo
    • Multiple File Types
    • Logo Usage Guide
    • Full Usage Rights

  • $3,400 - $6,400

  • 4 - 6 weeks

Standard Branding

  • • Primary Logo
    • Multiple File Types
    • Logo Layout Variations
    • Brand Guidelines
    • Color Palette
    • Brand Font Recommendations
    • Business Cards
    • Social Media Profile Graphics

  • $6,200 - $9,800

  • 6-8 Weeks

Comprehensive Brand Identity

    • Brand research

    • Primary logo

    • Secondary logo marks

    • Color palette

    • Brand guidelines

    • Brand font recommendations

    • Multiple file types

    • Full ownership

    • Brand-based stationary including business cards and letterhead

    • 5-page basic Squarespace starter website

  • $9,800 - $15,200

  • 8-12 Weeks

    • Brand research

    • Primary logo

    • Secondary logo marks

    • Color palette

    • Brand guidelines

    • Brand font recommendations

    • Multiple file types

    • Full ownership

    • 5-page basic Squarespace starter website

    • Stationary including Business Cards & Letterhead

    • Apparel Line with 3 T-Shirts, 3 Sweatshirts, 3 Hats

      Can include (but not limited to) Signage, Menu Design, Interior Graphics, A-Frame design, various other brand-based collateral

  • $13,000-$18,000

  • 9-14 weeks

Comprehensive Brand Identity with Starter Collateral

*please Inquire for specific Apparel, Signage, Packaging and other individual project services*

Individual project prices are structured on an individual basis to ensure client investment is best suited to deliverables

a Note from Hugh

After building a career as a freelance graphic designer in Portland, Maine for 10 years, winning over 100 awards in the past 3 years alone, and establishing myself as what the host of The 16oz Canvas Podcast, AJ Kierans called a “staple in the Portland creative Community,” I reached a point where I was ready to take the show on the road. Time to leave the comfortable and familiar, pursue my potential and both a designer and as human in passions and interests I had long subdued. I threw everything into a storage unit, packed my truck with what I could carry and drove west to the Rocky Mountains.

Before I left and even today, I still am bombarded by head-cocked friends, family and colleagues by one slightly un-nerving and (to put it bluntly) annoying question: Why? What the hell are you doing?

The “cocktail party” answer provide them is a true statement: I’m going to move to the American West, buy a horse, and rope a cow. It’s simple, but I knew that if I could achieve this first phase of goals, it meant that my personal and professional goals would be taken care of along the way.

“Move to the American West, buy a horse, and rope a steer.”

So far, that those 3 simple goals took me a lot of places I never could have planned. Meeting countless amazing and unique people, saving bullriders as a bullfighter, driving wild horses, flanking and branding cattle, training damaged horses, sharing sandwiches with horses by a heard of wild bison on the sage brush-covered prairie. All the while posting up in coffee shops, shitty hotel rooms, ranch bunkhouse kitchen counters; wherever I could set up a laptop or crack open a sketchbook. I very quickly realized that I was consistently creating better design and having better ideas than I had the previous day.

It feels like luck and magic most days, but I realized that this was a creative progression. It indicated to me I was heading in the right direction.

As a graphic designer, I am constantly immersed in the world of innovation and creativity. My education and constantly growing experience have equipped me with the technical skills and artistic sensibility needed to create compelling visual narratives. By the day I become more adept at translating complex ideas into visually engaging designs, and I am always eager to push the boundaries of creativity. Owning a horse and learning how to rope, work cattle, handle horses and be a cowboy has taught me the value of hard work, resilience, and authenticity. It has instilled in me a deep appreciation for the simple, yet profound, beauty of nature and the timeless traditions of rich heritage. This experience has grounded me and provided a counterbalance to the fast-paced, digital world of graphic design and running a freelance business.

In my work, I continue strive to merge these worlds, drawing inspiration from the rugged landscapes and rich cultural heritage of the West. I aim to infuse my designs with a sense of authenticity, simplicity, and timeless beauty, reflecting the values and aesthetics of what I would define as a cowboy.

In the words of David Bowie in 1997 at MSG, “"I don't know where I'm going from here, but I promise I won't bore you."